[PT] A Taiff tem sido a líder nacional em secadores, modeladores e chapinhas por três décadas. Em 2018, tivemos a oportunidade de relançar toda a linha de embalagens da marca, com o principal objetivo de criar desejo através de visuais em três plataformas distintas.
Nosso trabalho focou na reestruturação da arquitetura do portfólio, na hierarquia das informações, nas fotografias, nos grafismos e nos ícones, entregando uma nova identidade visual com maior valor agregado e mais conectada com as tendências e com o público.
[EN] Taiff has been the national leader in hair dryers, stylers, and flat irons for three decades. In 2018, we had the opportunity to relaunch the brand's entire packaging line, with the primary goal of creating desire through visuals on three distinct platforms.
[EN] Taiff has been the national leader in hair dryers, stylers, and flat irons for three decades. In 2018, we had the opportunity to relaunch the brand's entire packaging line, with the primary goal of creating desire through visuals on three distinct platforms.
Our work focused on restructuring the portfolio architecture, information hierarchy, photographs, graphics, and icons, delivering a new visual identity with greater added value and more in tune with trends and the audience.
Design Team: Claude de Peña (VP), Erico Amorim (Design Director), Marcio Aoki (Designer), Mariane Rodrigues (Designer), Pedro Rocha (Designer), Gustavo Esparça (Designer), Roberta Amorim (Designer), Marcio Suzuki (Photography)
Project designed by Team Créatif Brasil
